Case Study: Motorsport.com achieves 30x time savings with Panoply's self-serve analytics

Putting Pedal to the Metal with Self-Serve Analytics

Motorsport.com, a global racing media publisher operating 40+ sites in 17 languages, faced a cumbersome, error-prone data process built around a manual “mega‑spreadsheet” that pulled from MailChimp, Google Sheets and dozens of Google Analytics accounts. Lacking developer resources and relying on intuition for editorial decisions, the team needed a simpler, scalable analytics solution—so they chose Panoply’s smart data warehouse.

Panoply automated Motorsport.com’s ETL, storage management and query optimization—ingesting MailChimp, Google Sheets, S3, MongoDB, social accounts and 60+ Google Analytics views and feeding data into Chartio—so editors and analysts could self-serve. The result: a 30x time savings overall, the Google Analytics workflow cut from 15 working days per month to an automatic, always‑up‑to‑date process, and more time for the Digital Marketing Director and teams to focus on analysis rather than reporting.

Motorsport.com

Audren de Valbray

Business Manager