Case Study: Room 214 achieves data-driven agility and near-real-time campaign insights with Panoply

Becoming a Data-Driven Digital Marketing Agency

Room 214, a Boulder-based digital marketing agency, was struggling as its work became increasingly data-driven: campaign metrics were scattered across Google Ads, social platforms, analytics, e‑commerce and CRM systems, and consultants spent hours each week manually exporting and copying data into spreadsheets. To centralize and automate reporting, Room 214 implemented Panoply’s automated cloud data stack (Panoply smart data warehouse) alongside Chartio for visualization.

Panoply automated ETL, storage and query optimization so Room 214 could spin up data stacks in a few clicks without IT, aggregate disparate sources, and deliver almost real-time campaign reporting. With Panoply, the agency reports richer analyses, faster insights, less manual data wrangling, more strategic client conversations, and a more nimble, accurate, and analytical approach to campaign management.

Room 214

Max Morganfield

Channel Strategist