Case Study: South Africa Tourism achieves stronger Nordic travel growth with Pangaea Network

South Africa Tourism boosts Nordic travellers by 5% with Pangaea Network

The customer, South Africa Tourism, faced the challenge of creating a more authentic image for the Nordic market and educating Nordic travel agencies about lesser-known attractions. To address this, they engaged vendor Pangaea Network for a B2B-focused strategy and full representation services.

Pangaea Network implemented a comprehensive solution that included press trips, major roadshows, and dedicated training sessions. The results were significant, including over 30 published articles, 82 travel agents visiting South Africa, and the education of over 190 agents. This effort helped increase the number of travelers from the Nordic region by 5% in 2019.

South Africa Tourism