Case Study: Woodbury University achieves 4,000% increase in campus tours page views with Pandora For Brands

Woodbury University Drives 4,000% Increased Site Traffic with Pandora

Woodbury University partnered with Pandora For Brands to overcome increased competition for prospective students and to drive awareness of its San Diego and Burbank/Los Angeles programs. The university’s goals were to launch a new branding campaign, increase awareness of specific graduate and undergraduate/MBA offerings, and boost new visitors to its campus tours page in a mobile-first enrollment landscape.

Pandora For Brands ran an attention-based mix of Audio Everywhere, Display Everywhere and Mobile Display combined with proprietary and third‑party targeting (age, gender, HHI, Hispanic and DMA targeting) to serve tailored creative for each campus and audience. The campaign produced a 4,000% increase in campus‑tours page views, with 97% of Pandora traffic as unique visitors and 96% of the campaign’s traffic attributed to Pandora For Brands.

Woodbury University

Shari Gibbons

Chief Marketing Officer