Case Study: Taco Bell boosts in-store visits and breakfast awareness with Pandora For Brands

Taco Bell Inspired Millennials to Pay Attention and Motivated Repeat Visitation

Taco Bell partnered with Pandora For Brands to drive in-store traffic and repeat visits among millennials, while also building awareness for breakfast as a new menu offering. To reach a mobile, cross-platform audience, Taco Bell needed a way to deliver its message where Millennials were already spending their time.

Pandora For Brands used a mobile-first media mix including high-impact mobile interstitials, display, audio, and video, plus its native Sponsored Listening format, which gave listeners one hour of uninterrupted music in exchange for brand engagement. The campaign delivered a 28% lift in message association for the “breakfast defector” tagline, a 16% lift in product association, 26% higher awareness of the biscuit taco, and made exposed listeners 15% more likely to visit a Taco Bell location; 1 in 7 visitors returned within 10 days.

Taco Bell