Case Study: SoFi achieves higher leads and conversions with Pandora For Brands

Sofi Drives New Leads With Lookalike Modeling

SoFi, a financial services company, needed a better way to reach millennials in an “always on” media environment while delivering more personalized experiences. Working with Pandora For Brands, SoFi sought a more effective way to connect with this audience across devices and channels.

Pandora For Brands used its lookalike modeling capability to analyze SoFi’s CRM data and build an audience of over two million new prospects for targeting on Pandora. In an A/B test against a broader College Grad audience, Pandora For Brands helped SoFi drive 18% higher leads and a 93% higher conversion rate, while the campaign’s CTR was 262% above industry benchmarks (0.29% vs. 0.08%).

SoFi