Case Study: Propel Electrolyte Water achieves 63% lift in Ad Awareness and 60% lift in Purchase Intent with Pandora For Brands

Propel Sees Lifts In Ad Awareness and Purchase Intent

Propel Electrolyte Water turned to Pandora For Brands to boost purchase intent and become a top-of-mind choice for exercisers in the enhanced fitness beverage market. Propel’s challenge was to inspire movement, communicate Propel’s hydrating benefits versus competitors, and reach fitness-focused listeners during key workout moments using Pandora For Brands’ audio and mobile ad environment.

Pandora For Brands implemented two engagement-driven products—Sponsored Listening (an accelerometer-enabled, movement-based rich media ad to unlock uninterrupted listening) and four Custom Stations under the “Propel Power Workout” theme—targeted to Passionate Exercisers, Sports Drink Purchasers and Runners with day-parted, weather-aware creative. In just over four months more than 264,000 listeners added a Propel station, station listening time exceeded Pandora benchmarks by 60% (equivalent to over 20 years of continuous brand time), Sponsored Listening delivered a 4.4% CTR, and third‑party measurement showed +63% ad awareness and +60% purchase intent for Propel.

Propel Electrolyte Water

Gina Hardy

Senior Marketing Director