Case Study: Ball Park Brand achieves 2x ROAS with Pandora For Brands

Pandora Drives 2x Roas For Ball Park Brand Summertime Grilling

Ball Park Brand needed to reinforce its summertime positioning and reach the next generation of grillers, turning its 100% Angus all‑beef frank into a must‑have for summer menus. To do this, Tyson Foods tapped Pandora For Brands for its scale and platform capabilities, including mobile interstitials, mobile audio/video and a custom Ball Park Summer Grilling Station to deliver sight, sound and motion across the purchase funnel.

Pandora For Brands executed a two‑fold media plan—mobile interstitials and audio/video to drive awareness, plus the Ball Park Brand Station and targeted Hot Dog Shoppers audience to deepen engagement. The campaign reached over 26.1 million new households, the custom station drew 250,000 listeners who spent 120,000 hours with the branded content, and the effort delivered a 2x ROAS and a 3% lift in product sales for Ball Park Brand.

Ball Park Brand