Case Study: Las Vegas Convention and Visitors Authority achieves 6% lift in visitation and $110M in incremental revenue with Pandora For Brands

Las Vegas Convention and Visitors Authority Generated Incremental Revenue & Captured Attention Through Cross-Platform Audio

The Las Vegas Convention and Visitors Authority (LVCVA) needed to increase awareness, excitement and education about traveling to Las Vegas and to drive incremental visitation and tourism sales. To reach multitasking, always‑connected audiences, LVCVA partnered with Pandora For Brands, leveraging its Audio Everywhere solution and a branded station to promote events and convert listeners into visitors.

Pandora For Brands ran custom audio messages across mobile, tablet, connected devices and in‑car, plus a Brand Station called Vegas 24/7 Radio with an EDM playlist tied to residency shows. The campaign produced a 6% lift in visitation among Pandora users (about 152,462 additional visitors, measured and optimized with Placed) and generated an estimated $110 million in incremental revenue for Las Vegas.

Las Vegas Convention and Visitors Authority