Case Study: Lane Bryant achieves 17% lift in store traffic with Pandora For Brands

Lane Bryant Drives Lift in Store Traffic with Mobile-first Strategy

Lane Bryant engaged Pandora For Brands to drive qualified in‑store traffic during the critical holiday season. Facing heavy holiday media clutter, Lane Bryant needed to reach its core size 14–28 consumers with highly relevant messaging, so it turned to Pandora For Brands’ mobile‑first advertising, custom audience targeting and multi‑product media (audio and display), with measurement support from Placed.

Pandora For Brands built a custom audience from its 86 million+ listener base, prioritized a mobile‑first approach and used both audio and display creative to stay top of mind. Measured by Placed, the campaign delivered a 17% lift in store traffic—well above the Placed retail benchmark of 7%—demonstrating that Pandora For Brands’ precision targeting and optimized media mix drove meaningful, measurable foot‑traffic gains.

Lane Bryant