Case Study: Kellogg’s Pop‑Tarts achieves 3X ROI and 7% incremental sales with Pandora For Brands

Kellogg’s Pop-Tarts Attributed In-Store Sales to Brand Station Success

Kellogg’s Pop-Tarts partnered with Pandora For Brands to reach teen listeners, reactivate lapsed buyers, and increase sales among existing customers. The brand used a music-focused Brand Station (Mixtape) on Pandora to deliver relevant, engaging content that would resonate with its target audience.

Pandora For Brands implemented the branded station and measured in‑store impact through a strategic partnership with Nielsen Catalina Solutions; the campaign delivered +3X ROI, a +7% incremental lift in sales (190% above Nielsen benchmarks), 347K station ads served, and 466K total hours listened (roughly 53 years of engagement). Pandora For Brands’ solution enabled direct attribution of actual in‑store sales to the campaign, demonstrating clear business impact.

Kellogg’s Pop-Tarts