Case Study: Memorial Healthcare System achieves 500% increase in mobile traffic with Pandora For Brands

Florida Hospital Reaches Healthcare Consumers on Mobile

Memorial Healthcare System, a South Florida hospital, needed to drive awareness and traffic to a new free online cardiac risk assessment tool and attract adults aged 40–55 in its service area. To reach busy, mobile-first healthcare consumers, Memorial partnered with Pandora For Brands and its digital advertising solutions to engage the target demographic across mobile, desktop and connected devices.

Pandora For Brands deployed a mix of Audio Everywhere, Display Everywhere and geo‑ and demo‑targeted advertising to reach qualified listeners. Over a two‑week campaign the hospital saw a 500% increase in mobile traffic to the assessment tool, generated more than 37,000 clicks from the target audience, and achieved a 1.30% CTR on Display Everywhere—69% above Pandora’s internal benchmark.

Memorial Healthcare System