Case Study: Fabletics achieves 4% CVR (nearly 4× benchmark) and 30% lower eCPAs with Pandora For Brands

Fabletics Drove Customer Acquisition with Pandora’s Mobile Interstitial

Fabletics aimed to drive quality customer acquisition at a low eCPA and grow sales of its new VIP subscription memberships. To reach those objectives, Fabletics partnered with Pandora For Brands and used Pandora For Brands’ mobile interstitial display solution to deliver first‑impression, full‑screen mobile creative.

Pandora For Brands implemented its mobile interstitials with compelling creative that drove subscriptions at scale, generating over 6,000 unique conversions in two weeks. The campaign delivered a 4% click-to-conversion rate (nearly 4X Fabletics’ benchmark) and achieved a 30% lower eCPA versus other competitive ad networks.

Fabletics