Case Study: Esurance achieves higher brand favorability with Pandora For Brands

Esurance Drove Brand Favorability with First to Market Sponsorship of Serial

Esurance, the insurance company for the modern world, wanted to strengthen brand favorability and stay top of mind with insurance seekers and current customers by aligning with trusted, credible content. To help achieve this, Esurance partnered with Pandora For Brands through a first-to-market audio sponsorship around the popular Serial podcast on Pandora.

Pandora For Brands delivered a 100% share-of-voice sponsorship experience with custom audio spots voiced by Esurance spokesperson John Krasinski, plus persistent display branding across web, mobile, and tablet. The campaign generated 11.7 million streams, drove a 3X increase in sponsorship association, and produced positive lifts in brand favorability and digital ad awareness.

Esurance

John Krasinski

Spokesperson