Case Study: Marketron Broadcast Solutions achieves 20–30% higher close rates with PandaDoc

Marketron - Customer Case Study

Marketron, an Idaho-based enterprise software provider for the media industry serving over 7,000 organizations and managing more than $15 billion in annual ad revenue, needed a more consistent, professional way to create and deliver proposals and quotes and to scale its sales processes within Salesforce.

By adopting PandaDoc for proposals and quotes and rolling it out across the team, Marketron standardized its document workflow and improved presentation. The change boosted close rates by 20–30%, a win cited by VP of Sales Jeffrey Kimmel, who moved from individual use to a company-wide implementation.

Marketron Broadcast Solutions

Jeffrey Kimmel

VP of Sales