Case Study: Good Work achieves 30% higher close rates and 80% faster proposal creation with PandaDoc

Good Work increased close rate by 30% and cut proposal creation time by 80%

Good Work is a web development agency founded in 2014 with a distributed team across the U.S., England, and France. Although their project management was solid, their sales process was disorganized: proposals and contracts were created in Pages, taking up to an hour each, and getting documents signed and returned was slow and frustrating.

By integrating PandaDoc with Pipedrive, Good Work standardized its proposal workflow and automated document creation and delivery. The change cut proposal creation time to under 10 minutes (about an 80% reduction), sped up signing, lifted close rates from ~45% to 70–75% (a 30% increase), and supported a fourfold growth in operations headcount since 2016.

Good Work

Garrett Winder

Managing Partner