Case Study: Feathr cuts contract generation time and reduces sales cycle with PandaDoc

Feathr cuts contract generation time and reduces sales cycle

Feathr, a provider of advertising, email, and digital engagement tools for mission-based and member-based organizations, faced major disruption during COVID-19 as conferences and trade shows stalled. To keep growing, the company needed a faster way to customize up-sell contracts with one-off product and pricing changes, something its previous software could not handle.

PandaDoc solved this by giving Feathr templates for consistency, Salesforce integration for seamless data pull-through, and document tracking for better sales visibility. With PandaDoc, Feathr cut contract generation time from 30 minutes to 5 minutes, processed about 40 contracts per week, and helped drive a 140% revenue increase in 2020 versus 2019.

Feathr

Evan O’Neil

Associate Director of Sales