Case Study: Blueface achieves faster deal cycles and higher close rates with PandaDoc

Blueface reduced admin time for sales team by 30%

Blueface, a provider of unified communications and hosted telephony for SMEs and enterprises, faced a slow, manual sales process: reps created PDF proposals that prospects had to print, sign, scan and return. Proposal creation took 30–60 minutes and signatures took 3–5 days, leaving salespeople spending roughly half their time on administrative proposal work.

Blueface integrated PandaDoc with Zendesk Sell to generate custom proposals in under five minutes and use built‑in analytics and eSignatures. The change cut administrative time by about 30%, reduced time‑to‑signature to around four hours, produced double‑digit gains in close rate (now closing over half of opportunities) and drove meaningful sales growth (one consultant saw a 21% YoY increase).

Blueface

Kamila Cholko

Marketing Executive