Case Study: Towergate Insurance improves customer journeys and sales conversions with Pancentric Digital

Towergate Insurance improves sales journeys with Pancentric Digital for a late 2021/early 2022 launch

Pancentric Digital was engaged by Towergate Insurance, one of the UK's leading insurance brokers, to redesign their main website. The challenge was to create a holistic user experience that would more effectively surface their extensive product range, improve customer journeys for both consumer and business clients, and increase sales conversions, as previous design fixes had only optimized underperforming sections of the site.

The solution implemented by Pancentric Digital began with a discovery and design phase involving customer personas, journey analysis, competitor benchmarking, and prototyping. This customer insight informed the development of a new information architecture and navigation designed to help users find products and support quickly. User testing emphasized providing more guidance for small business customers. Pancentric Digital delivered an improved UX sales journey, with the new site scheduled to go live in late 2021 or early 2022.

Towergate Insurance