Case Study: Red Bull streamlines mystery shopping with Pancentric Digital’s PerfectServe app

Red Bull launches PerfectServe in 4 sprints with Pancentric Digital

Red Bull faced the challenge of inefficiently monitoring how its products were presented in bars and pubs. Their existing mystery shopping system was slow, produced unreliable data, and required manual reporting. The vendor, Pancentric Digital, was engaged to create a better solution.

Pancentric Digital designed and developed a web app called PerfectServe. This app allowed mystery shoppers to use their smart devices to geolocate a venue, take pictures of the serve, add pricing and comments, and submit reports in real-time. The solution provided Red Bull with 100% reliable, real-time data, enabling them to quickly identify patterns and venues. As a result of the app's success, Pancentric Digital developed additional features and Red Bull rolled the system out to locations beyond the UK.

Red Bull