Case Study: Premium Credit develops a stronger School Fee Plan proposition with Pancentric Digital

Premium Credit reaches 2.6 million customers with Pancentric Digital

Premium Credit, a leading UK finance company specializing in school fee funding, sought to better understand its customer base and evolve its School Fee Plan service proposition. They commissioned Pancentric Digital to undertake comprehensive consumer research to uncover the decision-making processes, planning factors, and challenges faced by parents considering private education for their children.

Pancentric Digital implemented a multi-faceted research solution involving focus groups, one-on-one user testing of the digital experience, and an expert marketing and SEO audit. This approach provided deep insights into customer needs and perceptions. As a result, Pancentric delivered a clear strategic path for Premium Credit, including key takeaways and a prioritized action plan for service development and marketing, leading to an ongoing partnership to implement the new proposition across brochureware, video content, and SEO.

Premium Credit