Case Study: Life Fitness Academy boosts global salesforce product education with Pancentric Digital's gamified e-learning platform

Life Fitness Academy - Customer Case Study

Life Fitness Academy, part of Life Fitness, needed a better way to educate 600+ global sales personnel on product knowledge. Existing off-the-shelf e-learning options felt too dry, and weak product education was starting to affect both new business and growth with existing clients. Pancentric Digital was brought in to design a more engaging e-learning approach.

Pancentric Digital built a gamified e-learning platform that used short product videos, timed tests, badges, leaderboards, and a community feed to tap into the sales team’s competitive instincts. The platform also identified knowledge gaps to guide future training. A working phase of the software was launched within 6 months, and Life Fitness Academy reported exceptional user engagement from the new solution.

Life Fitness Academy