Case Study: Hitachi Europe launches Physiyou, a new patient-physiotherapist platform, with Pancentric Digital

Hitachi Europe launches Physiyou in 6 weeks with Pancentric Digital

Hitachi Europe wanted to test a new online service concept to connect patients with local physiotherapists. Their challenge was to rapidly validate the market for an aggregator platform, specifically to learn if patients would repeatedly book through it and if physiotherapists would pay for the service. They engaged vendor Pancentric Digital to design and build a minimum viable product for this test.

Pancentric Digital implemented an agile solution, developing the Physiyou MVP in just six weeks through a series of three two-week sprints. The resulting platform allowed patients in the London test region to search by postcode, read profiles, and book appointment slots. This successful market test provided Hitachi Europe with the necessary insights to validate their service concept and plan for a subsequent phase with online registration for practitioners.

Hitachi Europe