Case Study: Cigna Global achieves 217% lead growth with Pancentric Digital

Cigna Global - Customer Case Study

Cigna Global, a US insurer, wanted to expand its expat health insurance business into new territories worldwide, but while it was well known in the US, it had lower awareness in other markets. Pancentric Digital supported the challenge with a direct-to-consumer lead generation programme built around PPC, affiliate marketing, SEO, and content strategy.

Pancentric Digital delivered a multi-territory campaign that defined personas and customer journeys, mapped content across the expat journey, and ran core lead gen activity across search, display, social, and affiliate channels. The programme drove a 217% year-on-year increase in leads, reduced cost per lead by 30%, increased social leads by 142%, affiliate leads by 40%, and search/display leads by 195%, contributing to 169% sales growth since 2013.

Cigna Global