Case Study: Cigna Global achieves 217% lead growth with Pancentric Digital

Cigna Global boosts leads by 217% with Pancentric Digital

Cigna Global, an American insurance provider, sought to expand its expat health insurance business into new international territories where it was less well known. The vendor, Pancentric Digital, was engaged to execute a direct-to-consumer lead generation program to meet this challenge.

Pancentric Digital implemented a multi-channel digital marketing strategy focused on PPC, affiliate marketing, and SEO. This solution delivered a 217% year-on-year increase in leads while also reducing the cost per lead by 30%. The campaign's success was sustained for over five years and was pivotal in achieving 169% sales growth for Cigna.

Cigna Global