Case Study: Bloomreach scales its mobile data platform to 150M users with Panaxeo

Bloomreach scales mobile data platform to 150M users with Panaxeo

Bloomreach, an e-commerce personalization platform, faced significant scaling challenges with its mobile SDKs, which were causing reliability issues and app crashes for its users. They partnered with Panaxeo to redesign and rebuild these data collection mechanisms to ensure simple, fail-proof integration into any mobile application.

Panaxeo implemented a suite of five mobile SDKs, adding features like an app inbox and real-time segments while ensuring military-grade reliability and privacy compliance. This solution supported Bloomreach's growth from 10 million to over 150 million monthly active users. Panaxeo also provided a comprehensive handover to Bloomreach's new internal team in 2025, ensuring the project could maintain its high standards.

Bloomreach