Case Study: JOI Nutmilk defines a new nut-milk category with Panamera Branding

JOI Nutmilk far surpasses sales growth targets with Panamera

JOI Nutmilk, a startup on a mission to make plant-based milk more convenient and sustainable, faced the challenge of defining an entirely new product category in the market. The company partnered with vendor Panamera to develop strategic positioning and branding for its line of nutmilk bases.

Panamera immersed itself in the JOI ethos to create a brand and packaging design centered on simplicity, innovation, and consumer experience. This strategic design approach helped JOI not only launch its product but also ignite a movement, resulting in the company far surpassing its sales growth targets.

JOI Nutmilk