Case Study: Quanterix boosts brand awareness and lead generation with PAN Communications

Quanterix generates 3,219 leads in six months with PAN Communications

Quanterix, a company specializing in biomarker detection technology, faced challenges in streamlining its narrative across multiple product launches and converting engagement into high-quality leads for key therapeutic areas like Neurology, Oncology, and Immunology. To address this, they partnered with vendor PAN Communications for a comprehensive omni-channel strategy.

PAN implemented a multi-channel solution leveraging LinkedIn, strategic partnerships with industry publications, and paid media tactics including targeted advertising and email outreach. This approach significantly increased Quanterix's brand awareness and thought leadership. The results included over 1 million impressions, a 12% increase in social followers, and the generation of 3,219 leads over a six-month period, successfully supercharging their sales funnel.

Quanterix