Case Study: Carbonite achieves stronger SMB market positioning with PAN Communications

Carbonite - Customer Case Study

Carbonite, a leading provider of backup and recovery solutions, selected PAN Communications as its global PR agency of record to help support a strategic shift toward the small and medium-sized business (SMB) market and a greater focus on channel partners. The challenge was to build on Carbonite’s consumer brand recognition while repositioning its offerings for SMBs and their budget-conscious backup and recovery needs.

PAN Communications developed campaigns to highlight Carbonite’s SMB roots, its local/cloud hybrid server backup approach, and its commitment to working closely with channel partners. As a result, Carbonite aimed to strengthen its market position among SMBs and expand globally; the company already served more than 1.5 million customers, including 50,000 small businesses, and PAN Communications helped frame that growth opportunity.

Carbonite

Sarah King

Corporate Communications Manager