PAM
9 Case Studies
Case Study: Truist Championship achieves 60× higher sponsor click-through with PAM Smart Map Ads
A PAM Case Study
Truist Championship boosts fan engagement 41% with PAM
The Truist Championship partnered with vendor PAM to enhance their event navigation and sponsorship performance. They utilized PAM's Smart Map Ads to transform digital wayfinding into a key engagement and revenue channel.
PAM's solution involved a mobile-optimized Smart Map featuring sponsored points of interest. This implementation delivered exceptional results, engaging 41% of fans and achieving a sponsor click-through rate of 32%, which is 60 times higher than the digital ad industry benchmark. The Smart Map became the most valuable digital real estate for sponsors at the event.
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