PAM
9 Case Studies
Case Study: Tennis Australia improves Australian Open wayfinding and fan navigation with PAM
A PAM Case Study
Tennis Australia helps 1.1M fans navigate the AO with PAM
Tennis Australia faced the challenge of navigating over 1.1 million fans from around the world through the vast Melbourne Park precinct during the Australian Open, a two-week event that operates like a small city. To improve the fan experience, they partnered with vendor PAM to implement a smart mapping and signage solution.
PAM provided a comprehensive suite of services including SmartMaps, kiosks, and live digital signage, all operating on a single cloud-based system. This solution delivered significant results, serving 1.1 million fans and generating 175,000 smart-map sessions and 109,000 in-map searches. PAM's implementation made the event the most connected ever and provided valuable engagement analytics for future sales and sponsor results.
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