Case Study: SoFi Stadium and Hollywood Park transform wayfinding and fan engagement with PAM Smart Navigation

SoFi Stadium and Hollywood Park - Customer Case Study

SoFi Stadium and Hollywood Park, a large and complex 300-acre sports and entertainment district, needed a sophisticated wayfinding strategy to manage traffic and crowds for millions of annual visitors. Their challenge involved creating an agile system that could adapt to various event types while maximizing marketing and sponsorship opportunities. They partnered with PAM and implemented the PAM Smart Navigation platform, including the PAMOS software with its Playbooks feature, to design a solution.

The PAM solution provided dynamic digital signage that could be controlled via event-specific Playbooks, transforming navigation for everything from NFL games to concerts. This enabled real-time updates for wayfinding and branding across over 250 digital touchpoints. The results included enhanced fan experiences, efficient crowd management for mega-events like the Super Bowl, and the generation of over 1.2 million unique brand impressions in an NFL season, providing significant ROI and new revenue opportunities for Hollywood Park.

SoFi Stadium and Hollywood Park

Chan Onechanh

VP Facility Operations