Case Study: NASCAR achieves smoother fan wayfinding at Daytona with PAM

NASCAR turns Daytona into a guided fan journey for 100K+ race-day visitors with PAM

NASCAR faced the challenge of navigating hundreds of thousands of fans across the vast, sprawling grounds of its race weekends at venues like Daytona International Speedway. The customer needed to transform this friction into a smooth flow for attendees moving between hospitality villages, fan zones, garages, and grandstands. To address this, NASCAR partnered with the vendor PAM to implement its smart venue navigation solutions.

PAM deployed its SmartMaps, SmartSponsors, and Smart Signs to turn the complex venue into an easy-to-navigate journey for fans on their mobile phones. The solution provided a live map with every point of interest, from restrooms to gates, and included dynamic signage. The implementation at the flagship Daytona event served over 100,000 fans on race day, successfully enhancing the fan experience and helping NASCAR put on a world-class event.

NASCAR