PAM
9 Case Studies
Case Study: LAFC turns stadium traffic friction into fan flow with PAM
A PAM Case Study
Los Angeles Football Club boosts fan engagement to 79% with PAM
The Los Angeles Football Club (LAFC) was facing a challenge where traffic and parking friction around BMO Stadium were deterring even committed fans with tickets from attending games. To address this, the club partnered with vendor PAM to improve the fan arrival experience.
PAM implemented its Smart Navigation platform, which included real-time parking guidance and a comprehensive venue directory. This solution achieved a 79% fan engagement rate, with 4 in 5 fans who opened the map actively using it. For LAFC, PAM's tools resulted in smoother arrivals, getting more fans into the stadium with more time to spend, turning a customer experience story into a revenue story.
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