Case Study: Hard Rock Stadium achieves self-serve venue map ownership with PAM SmartMaps

Hard Rock Stadium switches venue maps in 1 action with PAM

Hard Rock Stadium faced the challenge of managing its digital venue map, where every change required a support ticket to an external vendor, causing significant delays for its operations, marketing, and technology teams. The vendor PAM addressed this with its SmartMaps service, a venue-map-ownership package that gave the stadium direct control.

By implementing PAM's solution, the stadium team could now switch the entire venue from an NFL Game Day to a Concert Mode configuration with a single action, eliminating the need for support tickets and any associated delay. This self-serve system provided real-time updates across all platforms and gave Hard Rock Stadium full ownership of its map, removing its dependency on an external vendor.

Hard Rock Stadium