PAM
9 Case Studies
Case Study: F1® Las Vegas guides fans across the Strip with PAM Smart Navigation
A PAM Case Study
F1® Las Vegas guides 315K fans with PAM
The customer F1® Las Vegas faced the challenge of guiding a sold-out crowd across a complex, city-wide circuit for the return of the Formula 1® race. The event required seamless navigation for fans from hotels to grandstands and partner destinations throughout the living city over a three-day period. Vendor PAM provided its Smart Navigation service and 3D SmartMaps to address this.
PAM implemented a solution that integrated 3D city-wide maps and ticket-aware personalized navigation into the official F1 Las Vegas app and website. The results were significant, with 1 in 3 fans using the map. This led to 412,000 searches by 91,500 unique users and facilitated 108,000 journeys across the city. PAM's solution successfully guided the massive crowd and drove engagement, including 73,000 clicks to partner hotels.
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