Case Study: Singapore Public Housing Agency boosts roadshow engagement with PALO IT

Singapore Public Housing Agency boosts roadshow engagement with PALO IT after 50 interviews

PALO IT collaborated with the Singapore Public Housing Agency to address challenges with its public roadshows for future homeowners. These events, while crucial, had become centered on information dissemination, leading to an inconsistent experience and difficulties in tailoring content for a diverse audience that included non-English speaking elderly and parents with young children. The agency needed to foster more interaction and inclusivity.

Using a design thinking approach, PALO IT conducted extensive research and held co-creation workshops to develop a redesigned pilot roadshow. The solution included bilingual support, customized booths, and activity areas to encourage connection. PALO IT's implementation exceeded attendance expectations and received positive feedback for its interactivity. The pilot's success led to these new features being integrated into all future roadshows, fostering a more customer-centric culture within the agency.