Case Study: MediaMarktSaturn Retail Group achieves a secure, connected 'store of the future' with Palo Alto Networks

MediaMarktSaturn secures ‘the store of the future’ with Palo Alto Networks portfolio

MediaMarktSaturn, Europe’s leading consumer electronics retailer with more than 1,000 stores and millions of customers, faced the challenge of securing a highly connected, multichannel environment—protecting point-of-sale systems, in‑store Wi‑Fi and live demos, modernizing store connectivity, ensuring PCI and regional compliance, and scaling cloud security across 100+ agile product teams. Their legacy platform lacked the visibility, automation, and scalability needed to prevent threats and manage exponential online traffic.

To address this, MediaMarktSaturn standardized on the Palo Alto Networks portfolio—ML-powered Next‑Generation Firewalls, PAN‑OS SD‑WAN, Cloud‑Delivered Security (WildFire, advanced filtering, threat protection) and Prisma Cloud—providing unified visibility, policy automation, identity‑based microsegmentation and reliable in‑store SD‑WAN connectivity. The result was proactive threat prevention, improved operational efficiency through automation, faster secure cloud‑native development (shift‑left), and a reliable, secure omnichannel shopping experience for millions of customers.

MediaMarktSaturn Retail Group

Dirk Zirbel

Engineering Delivery Lead & Global Network Lead