Case Study: athletic apparel company simplifies global security with Palo Alto Networks

Athletic Apparel Company discovers thousands of IoT devices with Palo Alto Networks

An athletic apparel company faced security challenges during its shift to a direct-to-consumer model and cloud migration. Its legacy firewall was inadequate, and proliferating IoT devices like POS systems and printers created significant visibility gaps. The company turned to Palo Alto Networks for a consolidated security stack to support a Zero Trust model and gain control.

Palo Alto Networks implemented its Next-Generation Firewalls (5000 and 7000-series) and Cortex for data logging, and later activated Enterprise IoT Security. This provided complete visibility, discovering thousands of previously invisible devices, and simplified management through a single dashboard. The solution strengthened the company's security posture, enabled zero-touch deployment for its global footprint, and reduced manual tasks for IT staff.