Case Study: Athletic Apparel Company achieves consolidated global security, full IoT visibility, and Zero Trust readiness with Palo Alto Networks

Athletic Apparel Company - Customer Case Study

A global athletic apparel manufacturer that has shifted from selling through retailers to a direct‑to‑consumer and cloud‑centric model faced growing security gaps. Its legacy firewalls couldn’t support cloud migration, automation or a Zero Trust approach, and a proliferation of OT/IoT devices left tens of thousands of endpoints invisible and unmanaged, creating operational and security risk.

The company consolidated on Palo Alto Networks—deploying 74 PA‑7000 and PA‑5000 next‑generation firewalls, Cortex for logging, and Enterprise IoT Security with zero‑touch rollout—giving App‑ID, User‑ID and Device‑ID across sites. The unified platform discovered thousands of previously unseen devices, delivered a single dashboard for management, reduced manual work, sped deployments, strengthened threat detection, and improved security posture and cost management.