Case Study: Shay & Blue boosts millennial appeal with Palmiero Design packaging

Shay & Blue launches 10ml fragrance packaging with Palmiero Design

Shay & Blue, a boutique perfumery based in London, required packaging for its new "S&B Light" fragrance collection aimed at millennials. They partnered with the design vendor Palmiero Design to create a solution that would stand out and engage their target audience.

Palmiero Design produced a set of bottle labels and box packaging using bold vibrant colours and close-up images of the product ingredients. The resulting packaging helped Shay & Blue's products stand out in their flagship boutique and major retailers like ASOS and Harvey Nichols.

Shay & Blue