Case Study: Shay & Blue achieves brand consistency with Palmiero Design brand guidelines

Shay & Blue gets brand guidelines in a standard UK size with Palmiero Design

Palmiero Design was hired by Shay & Blue, a boutique perfumery based in London’s Marylebone. The customer's challenge was a lack of brand consistency across the various packaging and promotional items being created by their multiple suppliers. They needed a unified set of brand guidelines to ensure all future materials would be cohesive.

The solution implemented by Palmiero Design involved setting brand rules and testing them in real-world applications before building the guidelines document. The final product was designed primarily as a digital guide but was also set to a standard UK size for easy printing. As a result, Shay & Blue gained a comprehensive tool to guarantee brand consistency from all their suppliers. Palmiero Design delivered this under their satisfaction guarantee, ensuring the customer was completely happy with the end result.

Shay & Blue