Case Study: Moorgate Finance modernises its website with Palmiero Design

Moorgate Finance gets a new website with Palmiero Design in 24 hours

The customer, Moorgate Finance, an aspirational and forward-thinking financial company, needed to modernize its outdated website to appeal to a wider range of industry sectors. Their challenge was to move away from an old-fashioned finance sector look and present a more professional, dynamic, and digitally-savvy front. They engaged the vendor, Palmiero Design, for a website redesign service.

Palmiero Design first redesigned the company's logo to establish a new visual identity. They then created a website using a core color palette derived from the new logo, incorporating blues and accent oranges to highlight important information and calls to action. This solution successfully presented Moorgate Finance as a bold and future-facing company, akin to new digital banks, and set a new standard for their sector. The vendor explicitly notes that some pages were later altered by the client without their creative input.

Moorgate Finance