Case Study: Moorgate Finance achieves a bold, modern rebrand with Palmiero Design

Moorgate Finance gets a new logo in 24 hours with Palmiero Design

Moorgate Finance, an aspirational and dynamic financial company, needed to update its outdated branding to appeal to a wider range of modern and traditional clients. Their old-fashioned logo did not reflect their forward-thinking team or their goal to disrupt the finance sector akin to new digital banks. They partnered with Palmiero Design for a new logo and branding project to create a more modern and professional identity.

Palmiero Design proposed simplifying the company name to 'Moorgate' and created a striking 'M' icon from three lines, which could also be used as separate graphic elements. The new logo used a modern sans-serif font and trusted blue colors to convey professionalism and trust. The vendor also streamlined the company's numerous confusing sub-logos into a concise group with a common, cohesive design theme. This new visual identity was then applied consistently across the website and all marketing materials.

Moorgate Finance