Case Study: Port of Stockton boosts community visibility with Palmer Ad Agency

Port of Stockton boosts community visibility by 74% with Palmer Ad Agency

The Port of Stockton, a government-owned utility, faced a public perception challenge where the community was largely unaware of its economic contributions and environmental efforts. Palmer Ad Agency was tasked with developing a marketing strategy to increase visibility and change these perceptions.

Palmer Ad Agency implemented a two-phased campaign called "Port Proud, Stockton Proud" and "A Part of the Port" using digital and print advertising. The solution successfully increased community visibility by 74%, dropped unfavorable perception by 50%, and earned the Port an Award of Excellence from the AAPA. Through this campaign, Palmer Ad Agency also helped the Port achieve a 93% overall perception of environmental responsibility.

Port of Stockton