Case Study: New England Clean Energy achieves 125+ leads per month with Palmer Ad Agency

New England Clean Energy boosts leads by 125 per month with Palmer Ad Agency

New England Clean Energy, a residential solar integrator, faced a significant challenge as its organic lead generation began to decline due to increased market competition and reduced industry advertising. To maintain its upward sales trend, the company engaged Palmer Ad Agency to develop a cohesive brand and a modern lead generation program.

Palmer Ad Agency implemented a comprehensive solution by first creating a unique brand identity for New England Clean Energy and then building a 360-degree lead generation strategy around it. This approach utilized a blend of digital and traditional marketing tactics. The results were highly successful, generating over 125 leads per month at a cost as low as $57 per lead, which was significantly below the industry average and helped reestablish the company as a leading provider.

New England Clean Energy