Case Study: Health Plan of San Joaquin achieves 250+ leads in 3 months with Palmer Ad Agency

Health Plan of San Joaquin adds 250 leads in 3 months with Palmer Ad Agency

Health Plan of San Joaquin faced the challenge of educating and generating leads among millennials who had recently aged off their parents' insurance plans and did not realize they needed coverage. They engaged Palmer Ad Agency for its expertise in outbound and inbound marketing to address this.

Palmer implemented its proprietary Palmer Process, developing a multi-channel branding and lead generation campaign. The solution combined digital strategies like pay-per-click and social media with physical signage in malls and on public transit. This approach resulted in over 250 qualified leads that converted into customers within the first three months of the campaign's launch.

Health Plan of San Joaquin