Case Study: Financial Center Credit Union boosts loan ROI with Palmer Ad Agency's ¡Lucha Loans! campaign

Financial Center Credit Union boosts projected ROI 819% with Palmer Ad Agency

Palmer Ad Agency partnered with Financial Center Credit Union, which needed to create a compelling loan campaign to engage its large Latino market without alienating its non-Latino community. The goal was to raise rates for auto, signature, and cash loans and increase Visa card signups.

The solution was the "¡Lucha Loans!" campaign, which themed loan products as popular Lucha Libre wrestlers. Palmer Ad Agency executed this across digital, print, and signage channels. The results included a projected 819% increase in ROI, a 70% increase in unsecured loan volume, and the campaign winning three awards for the partnership.

Financial Center Credit Union