Case Study: Financial Center Credit Union boosts loan and card signups with Palmer Ad Agency

Financial Center Credit Union boosts auto loans 329% with Palmer Ad Agency

Financial Center Credit Union faced the challenge of engaging its younger members with its loan products, as this demographic was often inundated with competitive offers and did not follow traditional media. To address this, the credit union partnered with Palmer Ad Agency to develop a fresh marketing approach that would effectively promote its banking services.

Palmer Ad Agency created the "Game of Loans" campaign, which used trending topics and exciting graphics across digital, print, and in-branch channels. This solution generated exceptional results, including a 329% increase in auto loans from the previous year. Signature loans exceeded their goal by 141%, and new Visa card signups exceeded their goal by 107%, successfully making loans feel more attainable to the target demographic.

Financial Center Credit Union