Case Study: Citadel Roofing & Solar increases sales by $19M with Palmer Ad Agency

Citadel Roofing & Solar increases sales by $19M over 4 years with Palmer Ad Agency

Citadel Roofing & Solar, a California residential solar installer, faced the challenge of standing out in a highly competitive market. They engaged Palmer Ad Agency for a rebranding initiative and a marketing strategy to identify and communicate their unique value to potential customers in order to increase business.

Palmer implemented a comprehensive solution that included brand messaging, creative development, and a go-to-market strategy. This involved both paid digital tactics and longer-term inbound marketing efforts. As a result of this partnership, Citadel Roofing & Solar increased its sales by $19 million over four years and became the 11th largest residential solar installer in the U.S. by 2023.

Citadel Roofing & Solar